Rekaz Ads: Google Search keyword fields

Add the search phrases relevant to your campaign and review the selected list.

Marketing Tools → Rekaz Ads → Create Campaign → Google → Keywords

Keyword research topic

Use the research box to request ideas related to the service you want to advertise. A topic entered here is a request for suggestions; it is not automatically an added campaign keyword. You still choose which results belong in your list.

Start with the actual service and review the meaning of each suggestion. A phrase may be related to the general industry but still describe something you do not sell.

Suggested for your business

Suggested phrases help you start a keyword list, but they should not determine what the business advertises. Select only phrases that fit the service, place and purpose of this campaign. Selected suggestions enter the keyword list and should be reviewed there before continuing.

Add Keywords Manually

Open Add Keywords Manually when you already know a phrase you want to include. Type it and press Enter or use the add button. The step requires at least 5 keywords and allows no more than 20.

Write phrases that describe the service a prospective customer is looking for. Do not fill the remaining places with unrelated phrases just to reach a number. The chosen words should agree with the advertisement and the page it opens. Continue saves the current list with the draft.

If this campaign sells haircut appointments in Riyadh, “haircut appointment” and “hair salon riyadh” describe that service. A phrase such as “hairdressing course” describes training instead, so it would be a poor fit unless the campaign actually sells a course. This is how to judge relevance, not a guarantee about which phrases will perform best.

Selected keywords / remove

Read the selected phrases as a group before continuing. Remove anything unrelated or included by mistake, using the remove action on that phrase. After removing entries, check that at least 5 remain.

English phrases may appear in lowercase. Do not treat a change of capitalization as a new meaning, and check the counter rather than assuming a repeated phrase added another distinct entry.

Google campaign keyword fields