Rekaz Ads: Google Search campaign setup fields

Set the campaign’s internal identity, destination and bidding choice. This page describes Google Search setup.

Marketing Tools → Rekaz Ads → Create Campaign → Google → Basic Info

Choose ad type

Choose the campaign type before writing the ad. Search Ad and Performance Max lead to different setup requirements, so this choice affects the content you will be asked to supply later. The instructions on this page follow Search Ad.

If you change the type after starting a draft, go back through its later steps. Do not assume that content prepared for one type satisfies the other type’s requirements.

What do you want to advertise?

Choose Whole Website when you want to choose a page or link as the campaign destination. Choose Specific Service when the campaign is about one service; that selection reveals the service picker.

Start with what the advertisement promises. If it introduces the salon and its range of services, a broader destination may fit. If it advertises one treatment, make sure the selected service and the eventual destination correspond to that treatment. Review the destination again whenever you change this choice.

Google ad type and advertised scope

Campaign Name (Internal)

This is the name you and your team use to find the campaign later. It is required, but the setup page states that it is not shown to customers or in the advertisement. The ad’s public wording is entered in the creative step.

Use a name that distinguishes this campaign from similar ones. Including the service, location and period makes a campaign easier to identify when you return to the list or compare drafts.

“Hair treatments — Riyadh — October” tells your team what the campaign promotes, where it is aimed and which period it belongs to. A name such as “Campaign 2” leaves those distinctions unclear when several drafts exist.

How should Google bid?

This choice tells Google which outcome to optimize for. Maximize clicks focuses on clicks; Maximize conversions focuses on the conversion outcome described by the campaign setup. Clicks and conversions answer different questions: reaching the website is not the same as completing the intended action there.

The page states that conversion optimization needs working conversion tracking. Check that prerequisite before selecting it. Choosing the option does not, by itself, establish that tracking works, and neither option guarantees a booking or sale.

Google Search campaign basic fields

Website page / Custom link

Website page lets you choose from the pages offered in the selector. Custom link lets you enter the destination address yourself. Both determine where a visitor goes after clicking the ad.

Switching between these modes can clear the current destination. After switching, select the page or enter the link again and check the resulting value before continuing.

Destination page or link

Choose the page that lets a visitor act on what the ad says. When entering a custom link, use the complete address and check that it opens the intended public page. A valid-looking address can still lead to the wrong service or an unrelated page.

Read the ad and its destination together. Someone clicking an ad for a particular treatment should be able to find that treatment on the destination page without having to work out which service you meant. Continue stores the basic campaign information and advances to the next step.

Save Draft / Continue

Use Save Draft when you want to leave the setup and return to the campaign later. Continue saves the current step and moves forward after checking the required fields. On the first step, continuing can create the draft; later steps update that same campaign.

Wait for the save to finish before leaving. A saved draft keeps your preparation, but it is not a launched advertisement. Use the campaign name to find the same draft when you return rather than creating a second one by mistake.

Custom destination and draft controls