Rekaz Ads: Google Search audience fields

Choose the age ranges and gender on the Google Search audience step.

Marketing Tools → Rekaz Ads → Create Campaign → Google → Audience

Age Range

Choose at least one of the displayed age categories: 18–24, 25–34, 35–44, 45–54, 55–64 or 65+. Check which buttons are selected before continuing.

Base the choice on the intended audience for this particular service. Do not choose an age band solely because it happens to be selected in a screenshot. Continue stores the selection with the campaign draft.

Gender

Choose All, Male or Female according to the audience you intend for this campaign. All leaves this setting unrestricted to one of the two displayed gender options. Check the highlighted choice rather than assuming that opening the page changed it.

Google campaign age bands and gender